Marketing Services > Brochures

In its simplest terms, a brochure is a pamphlet or booklet which contains summarized or introductory information and/or advertising. Yet, somehow something so simple often gets cluttered up, or lacks the information that clients are looking for.

Brochures are designed and used as a marketing tool to promote services or products and should be designed to help inform people about specific things. A key to remember when having a brochure designed is that the brochure is going to "talk on your behalf" about your services or products that you offer. Your brochure should clearly get the correct message across to the people who view it.

Brochures should do what they are intended to do, and yet in even large business they can miss the mark. A brochure should have all of the following factors taken into consideration:

• Purpose: your brochure should include the benefits of your product or service that you offer. A brochure should include a brief history of your organization, contact information, if possible testimonials, and a clear and concise message that you wish to get across to your target audience.
• Layout: your layout should be unique, contemporary, professional, un-cluttered, attractive which includes intelligent use of white-space, text and professional images (graphics and photos).
• Branding: your logo, wordmark, tag-line, and colour scheme should be represented through-out the brochure.
• Writing: Ideally your sentences should be short and to the point. People do not want to read a small book. You are attempting to establish trust in a potential client, and your text needs to speak to this.
• Headings: where required, the use of headings allows you to break up the flow of text and draw attention to different sections of your brochure.
• Colour: use of colour is important and the colours employed should utilize your corporate branding colour scheme.
• Images: professionally developed images should be used. This implies using professional photos, and professionally designed graphics. Don't make the mistake of using low-resolution clip-art that came with your copy of Microsoft Office or some "royalty-free" free pictures use grabbed from Google Images. If you have products you are promoting, have professionally taken photos of your products.
• Printing: the use of high-quality paper along with professional printing creates a document which speaks for it' self. Just like business cards, first impressions last forever, and something printed out on common printer bond on an ink-jet says something - you're cheap, unprofessional, and don't care.

Portfolio Examples

Complex Art 3-fold - requires Adobe Acrobat

Proposed 3-fold for One Step Coaching - requires Adobe Acrobat

Design Intelligence